Relentless cost pressures have in recent years forced businesses to squeeze efficiency from all corners of their organisation, making business planning too process-driven and making it harder to focus on true innovation.

We help organisations achieve Breakthrough by placing the customer at the heart of the business.

We support you in creating plans that motivate and mobilise key accounts, leaving you with more enduring, strategic customer relationships, better execution and stronger customer growth.

Blue Sky: Grand Teton National Park, USA

Our Customer Bullseye© methodology highlights the three capabilities that ensure customers rate you more highly than your competitors: Sales Growth; Margin Growth; Team Growth.

All our work is tailored to the needs of your organisation, helping you leverage your own specific strengths, so this is not an exhaustive list, but example projects might include those below:

Sales Growth: Breakthrough channel and market entry plans; Breakthrough category vision and customer story; PRiSM© strategic plans

Margin Growth: Routemap© channel prioritisation; Customer profitability; Major negotiations that help you re-set customer investment, including price increase and promotion funding

Team Growth: Agile organisation design; Recruitment, reward and recognition programmes; Sales training and coaching

All of this is delivered through cross-functional teams so we carry a range of unique team building, training and motivation tools to get the best from your people.